For the love of - !

Love at first sight? Yes, it exists, and you can never tell when it will hit you. Despite what some people, especially those of the masculine persuasion, may think, it is only far too easy to lose your heart. All the usual symptoms - palpitation, faint dizzyness, dryness in mouth and throat, a feverish gleam in the eyes.

And all because you've just seen The Dress. Sure, so maybe you went to buy a woollen scarf for your sick baby niece, or pick up red material for your graduation day blouse. It doesn't matter. Nothing matters, except that vision of perfection which is currently hanging on the mannequin (or rack, or shelf) in front of you.

And then you find yourself sighing over it, coming back to it, time after time, and you can't keep away. Telling yourself that it's an investment, and no, your bank balance won't mind that you've spent your entire budget on something else than for what it was meant.

And well, why not?

Top 5 reasons it's better to fall in love with a dress than with a man:

1. You'll feel beautiful whenever you put it on.
2. You're always right.
3. It's the one guranteed remedy for a fat day, or a bad hair day, or a I'msouglyIcan'tshowmyface day, and you don't have to make excuses to it.
4. You'll feel a distinct and heavy satisfaction knowing that you own it.
5. It won't forget you during cricket season, or football season, or F1 season.

And no matter what the consequences, nothing can dull your elation when you walk out with that dress safely wrapped up in a shopping bag.

Whether it's a frothy concoction of lace and chiffon, or tailored excellence and fine lines - you know you're a princess when you've got it on. The world is yours, people fall at your feet, and really, what isn't worth that feeling? It's like the wise someone said (and I'll bet my fortune that it was a woman) - "Life is short. Buy the shoes." Or The Dress. It's worth it.